St. Joseph’s Health: Female By Design

The strength of women…

is as ubiquitous as it is incredible. Alongside St. Joseph’s Health, we celebrated six amazing Breast Cancer patients by giving them a full-fledged photoshoot (we’re talking makeup, stylists, the works) and then asking them to share their stories. This project was the first thing I worked on after undergoing my own cancer surgery, and it was a deep honor for me to interview these inspiring women and craft their responses into such a moving and meaningful campaign.

Here are brief segments of individual interviews.

And print ads featuring the wonderful Megan and Alice.

Each of the women had their own glam shot to strut their stuff. They were sent framed versions of their select and keep their outfit, down to the shoes!

Some banner ads!