Be water feat. bruce lee

We decided there was no better person to sell the benefits of water than Bruce Lee himself. In addition to running this spot, we partnered with Bruce Lee social channels and I designed an Instagram takeover leading up to the release of the video as well as Instagram poll stories, published on Bruce Lee's Instagram encouraging users to either flow or crash like water. The impressions on our content on Bruce Lee's social channels numbered in the multi-millions. 

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